Product Developer

Rouse applies his expertise in marketing and branding the entertainment industry to the products he develops for his company, IdeaBang. “Developing products and ideas is the same as producing and marketing recording artists, TV shows and movies.

If you can produce an artist and sell a million downloads, then turn around and develop a toy or a medical device and sell a million of those, that’s awesome. Combining an artist or an act with a digital product, for example an app, is a perfect creative situation if you ask me."

Licensing ideas and products to large companies and corporations is the route to take Rouse explains, “Licensing allows me more time in the studio without having to spend hours dealing with manufacturing and distribution. One of my very favorite quotes is Dave Stewart’s: ‘I’d rather have 10 percent of something that took off than 100 Percent of something that’s still on the table.’ That quote has become my mantra now.”

At the end of the day Rouse sees a striking similarity between music production and product development, “I’m not sure if I like producing records or developing products more. They both require a great deal of creativity, and you can have a hit with an idea or product just like you can a song or a track.”

Multi-instrumentalist and producer Scott Rouse began his career working as a session musician in Boston while attending the famed Berklee College of Music. “When I was at Berklee,” Rouse recalls, “I hooked up with Maurice Star and Michael Jonzun, the two guys responsible for New Kids on the Block and New Edition. We made lots of Pop, R&B and Dance records. I spent more time in the studio than the classroom. That’s where I learned so much about writing and arranging pop songs as well as the importance of marketing and branding what we were creating. As a kid I grew up in Bluegrass music and Funk. Before my Dad became a doctor he was a session musician and songwriter in Nashville. He always had a demo studio when we were little, so I was lucky enough to be raised in a healthy studio environment.”

Now based in Nashville, Rouse applies his well-honed production sense to the Bluegrass world, making records with the likes of Doc Watson, Ricky Skaggs, The Del McCoury Band, Mac Wiseman, Blue Highway, Earl Scruggs, Tim O’Brien, The Osborne Brothers, Charlie Daniels and many more.

(615) 852 5150

s @ ScottRouse .com

Grammy Nominated Albums

Grammy Nominated Record Producer

Award Winning Marketing/Branding Creative Consultant

Product Developer

Entrepreneur In Residence - Nashville Entrepreneur Center